Ethics in the Roofing Business: A Resilient Commitment to Integrity

The roofing industry, like many trades, operates on trust. When a homeowner or business entrusts a company to shelter them from the elements, they are not just purchasing materials and labor. They are investing in a promise of safety, reliability, and professional integrity. For Resilient Roofing, this promise is not just a business strategy; it's a core value. This has been recognized by the Better Business Bureau (BBB) as Resilient Roofing is named a finalist for the BBB Torch Awards for Ethics for the second consecutive year.

BBB Torch Awards: Symbolizing Trust and Integrity

The BBB Torch Awards for Ethics stand as a beacon for businesses aiming to operate with transparency, trustworthiness, and a genuine commitment to their customers. It celebrates companies that go above and beyond in ensuring their practices align with the highest standards of ethics. Being nominated as a finalist not once, but twice, demonstrates an unwavering dedication to these principles.

Resilient Roofing's President and owner, Seth Larson, expressed his gratitude in a heartfelt statement:

"Being recognized as a finalist for the BBB Torch Awards is a humbling honor for us, now two years in a row! The trophy symbolizes our unwavering commitment to ethical practices and the trust our customers place in us every day. All of the thanks go to our dedicated team for making this possible."
- Seth Larson
Resilient Roofing

What Makes Ethics So Essential in Roofing?

For some, a roof might just be a combination of beams, shingles, and nails. But for homeowners and businesses, it's the primary line of defense against nature's elements. It's a symbol of protection, safety, and security. That's why roofing businesses have a significant responsibility. Ethical missteps, be they in the form of subpar materials or misleading sales practices, can result in substantial harm, both physically and financially, to clients.

Resilient Roofing understands this responsibility and ensures that every interaction, transaction, and construction decision is rooted in honesty and integrity. This not only safeguards the customer's interests but also builds a foundation of trust that can withstand even the harshest storms.

A Team Effort

Behind every shingle laid, every nail driven, and every contract signed, there's a team that upholds the company's ethical values. Resilient Roofing's repeated recognition is not just a testament to its leadership but also to the entire team's commitment to doing what's right, even when no one is watching.

The roofing business is about more than just providing shelter. It's about building relationships based on trust, delivering on promises, and always acting with the highest level of integrity. As Resilient Roofing's back-to-back nominations for the BBB Torch Awards for Ethics demonstrate, when a company dedicates itself to these principles, both the business and its customers stand to benefit immensely.